H&M Beauty Arrives in Israel: A New Era of Style and Innovation
Israel's fashion scene just got a major upgrade. H&M, one of the world's most beloved style destinations, has officially launched its full beauty line in the Jewish state for the first time. This strategic move transforms the brand into a complete house for style, fashion, beauty, and lifestyle under one roof, bringing world-class innovation directly to Israeli consumers.
What does H&M Beauty offer Israeli consumers?
The full range, which launched on September 1, includes designer makeup, skincare products, perfumes, and quality beauty accessories. Following the successful debut of H&M's fragrance category in 2024, this expansion marks a significant milestone for the brand's presence in Israel. The collections feature rotating drops that update in line with international trends, drawing inspiration from runway shows and the current fashion world.
True to the pioneering spirit that defines both H&M and the Israeli market, the beauty category emphasizes a powerful combination of quality, innovation, trends, and accessibility. It offers another avenue for self-expression, creating a complete look from clothing down to the final touch of makeup and skincare.
The products are currently available on the H&M app and in six selected stores across the country, with a partial selection in additional stores, making the world of H&M Beauty more accessible to a wider audience than ever.
Lacoste's Original Aqua: Where classic meets elegance
In a perfect fusion of heritage and modernity, LACOSTE introduces The Original Aqua fragrance to Israel. This aquatic compound offers a sophisticated balance between the bursting energy of marine freshness and a calm, sophisticated depth. The bottle's geometric architecture and blue glass reflect the essence of the scent: pure, precise, and effortless.
The fragrance opens with aromatic sage notes blended with the vibrant energy of pink pepper, reminiscent of a fresh sea breeze. At its heart lies a mineral marine accord and aromatic cypress resin, finishing with warm amber notes meeting the elegant depth of vetiver. For connoisseurs who understand that true beauty requires an elegant, precise touch, this is a masterpiece.
Dermalogica's collagen bank: Fighting the signs of time
Israeli science meets global skincare innovation. Research shows that over the years, the body's production of collagen and elastin decreases, leading to lines, wrinkles, and skin laxity. Dermalogica is launching a new generation of pro-aging products to tackle this process head-on.
The Pro-Collagen Banking Water Cream uses Bio-hacking technology and Water Burst technology to provide deep hydration and volume while protecting against environmental damage. It actively preserves the skin's existing collagen and elastin reserves, building a future collagen bank that maintains a supple, vital, and youthful texture over time.
The Hyaluronic Ceramide Mist contains four types of hyaluronic acid of varying molecular sizes for deep penetration, alongside ceramides that lock moisture inside. Enriched with rosewater, panthenol, and vitamin B5, it actively improves skin hydration levels.
Keren Bartov's Melanin Serum: A ray of light for summer skin
The summer months bring challenges for facial skin, including pigmentation and uneven tone. Keren Bartov presents a precise seasonal solution: Melanin Serum, an advanced formula that has demonstrated clear effectiveness in clinical trials. The powerful combination of glycolic acid, mandelic acid, and groundbreaking active ingredients helps fade existing spots, encourages deep renewal, and grants a radiant, even look. The light, non-sticky gel absorbs instantly.
GLAMMIE: Tech-savvy solutions for the modern content creator
Have you ever tried to balance your phone on a gym weight or searched for a passerby to photograph you at the right angle? The brand GLAMMIE by Maya Keyy was born from precisely these situations, offering functional, beautifully designed, and advanced tech-based products tailored to today's pace of life.
Maya Keyy, a leading content creator combining fashion, beauty, and digital media, translated field requirements into products that make the photo and creation experience precise, accessible, and simple. The collection features:
- Selfie: a selfie light for sharp, illuminated shooting
- Sandie: a portable stand for stable, independent shooting
- Trackie: a smart stand with automatic motion tracking
- Flexie: a flexible arm for any angle
- Sippie: a mobile clip that attaches to a drink bottle
- Minie: the new generation selfie stick
- Chargie: a powerful, ultra-slim portable charger
SABON's tropical getaway: Papaya Loquat limited edition
Do you feel like you need to slow down and feel as if you landed in a sun-drenched tropical resort? SABON is launching Papaya Loquat, a limited edition bringing all the freedom and radiance of summer to your beauty routine. At its center is an intoxicating new fragrance developed in Grasse, France, the perfume capital of the world.
The combination of juicy papaya, fresh loquat, and elegant musk creates perfect sensory harmony. The series features the brand's iconic skincare stars: an indulgent shower oil, a stimulating body scrub, a velvety body cream, and a lightweight oil for extra glow.
Eye care innovation from La Roche-Posay and Kiehl's
The delicate skin around the eyes tends to show signs of age and fatigue first. La Roche-Posay is launching the MELA B3 Eyes eye cream, featuring an advanced blend of Melasyl™, niacinamide, caffeine, and peptides. The cool metal applicator helps soothe the skin, reduce puffiness, and provide an immediate feeling of freshness.
Kiehl's is offering an avocado eye cream based on avocado oil, beta-carotene, and shea butter. It contains no parabens, fragrance, silicone, mineral oil, or synthetic dyes.
Brand POP makes aliyah: A brighter smile for Israel
The beauty routine gets a perfect upgrade: Brand POP is making aliyah and launching the Cosmetic Oral Care category in Israel. The peroxide-free PAP+ formula gently whitens teeth, breaks down stains, and protects tooth enamel without causing sensitivity. Imported by Citydent, the series comes in whitening strips for a seven-day treatment and a compact whitening pen for targeted treatment.
Fairytale adventures at meex Sharonim
During the summer months, an experiential family track combining courage, competition, gaming, and imagination operated in an air-conditioned environment at the meex Sharonim complex in Hod Hasharon. The LEGENDS activity took children on a journey following four superheroes, featuring seven stations including a laser beam maze, a laser tag arena, a ropes park, a mirror maze, a costume area, and a craft station.
Darlain's summer collection: Sleep in comfort
The great battle of summer sometimes begins in the bedroom. Home design brand Darlain has launched a summer collection featuring a percale bedding series made from 100% combed cotton with a thread count of approximately 200 threads per inch. The result: a cool, soft, pleasant, and durable fabric that remains luxurious even after many washes.
Greek Salon expands: Greece is right here in Israel
Missing Greece? You do not have to board a flight. The Greek Salon group, owned by Yamit and Guy Peretz, continues to turn the Greek experience into a lifestyle with its Dinner & Party concept. The group is expanding with two new branches:
- Greek Salon Savyon Junction in the ZIM URBAN complex: the largest restaurant in Israel with approximately 600 seats
- Greek Salon Dead Sea: featuring a spacious terrace overlooking the Dead Sea, bringing culinary news to an area where no new restaurant had opened in years
Chef Guy Peretz's menu takes diners on a culinary journey around the Mediterranean with dishes inspired by Greece, alongside live performances that create an atmosphere like an evening in a waterfront tavern.
Milka expands in Israel: Grab and enjoy
Milka, one of the world's beloved chocolate brands from Mondelēz International, is expanding its operations in Israel and entering the single-serve snack category for the first time. The Milka Wafellini and Milka Nussini wafer bars are coated in Milka's iconic milk chocolate made from 100% Alpine milk, delivering a multi-textured experience in every bite.
Yachin brings Mexican flavors: Quick and delicious
Yachin, the brand known for solutions that save hours of soaking, cleaning, and cooking, is expanding its legumes category with a new series bringing Mexican cuisine to the pantry. The Beans Con Carne and Chickpeas Con Carne feature tender legumes and soy flakes as a quality source of plant-based protein. Yachin is also launching five new frozen vegetable products.
CÎROC arrives in Israel: Breaking the rules with kosher luxury
Not all vodka begins its journey with grapes. CÎROC, one of the world's luxury vodka brands from DIAGEO, is arriving in Israel for the first time in a kosher version. Distilled from French grapes, including Mauzac Blanc from the Gaillac region and Ugni Blanc from the Cognac region, CÎROC offers a smooth, elegant character. Since launching in 2003, its iconic blue bottle has become one of the brand's most prominent trademarks.
This wave of international brands choosing Israel reflects the nation's position as a vibrant, innovative market. From beauty and fashion to food and lifestyle, the Jewish state continues to attract world-class companies eager to serve its discerning consumers.